Budweiser releases Red Christmas commercial
Budweiser Canada has released a new commercial called "Red Christmas" tied to the upcoming championship soccer match between the Toronto FC and Seattle Sounders this weekend. According to the company, the ad is intended to serve as a rallying cry for fans of the Toronto FC. The creative was filmed at a Toronto pub and features a song performed by a number of local personalities.
The beer brand will also host a viewing party for the game in Toronto's Liberty Village neighbourhood on Saturday. Proceeds from ticket sales will be donated to the MLSE Foundation.
"We have been proud partners of Toronto FC since 2013, and we're excited to support the club year over year," said Andrew Oosterhuis, director of marketing at Budweiser Canada. "TFC fans are renowned for their energy, passion and dedication, so we created 'Red Christmas' to rally Torontonians in anticipation of a championship win in a way that's true to the spirit of the holidays."