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St. Joseph Communications debuts Title
By Adnews Staff
St. Joseph Communications of Toronto has debuted a new magazine called Title. The print, digital and social media property will replace the company's Men's Fashion magazine beginning with the November issue. According to the company, the publication is aimed at men between the agency of 28 and 50. It will release three issues per year, in the fall, winter and spring, which will be mailed to some subscribers to Fashion magazine and Toronto Life. It will also be distributed to certain postal code areas and business locations nationally and sold on at participating Shoppers Drug Mart locations. A website for the magazine has been constructed at <http://www.thetitlemag.com>. Greg Hudson has been appointed to the position of editor-in-chief.
"The launch of Title is part of our ongoing strategic plan to position our media brands as the most competitive in the market and to target the luxury consumer," said Jacqueline Loch, group publisher of women's brands at St. Joseph Communications. "We strategically designed the Title brand to feature high quality multi-platform content that will resonate with our readers. Like our strategy with Fashion, Title will also focus on innovations in technology and editorial integrations to provide quality content that delivers for our advertising partners and engages audiences across all our platforms."