KELLOGG MOVES RAISIN BRAN ACCOUNT
By Adnews Staff
U.S.-based Kellogg has moved its Raisin Bran cereal account in North America from Leo Burnett of Chicago to J. Walter Thompson of New York and Toronto. The account has billings of approximately $25(US) million in the U.S. and $5 million in Canada. Burnett will still hold on to the majority of Kellogg's brand names, including Frosted Flakes, Rice Krispies, Corn Flakes and Froot Loops. JWT will also continue to handle other brands such as Mueslix, Smacks and Frosted Bran as it has done in the past.
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