GENESIS ADDS NEW DIVISION
By Adnews Staff
Toronto-based Genesis Media has started a new division that designs, develops, implements and operates web sites. Called Planet Genesis, the unit will obtain access to the Internet, register an address, develop the concept, programming and graphic design, and manage day to day operations. In addition, it will develop a system to evaluate the database of information the web sites will collect about consumer usage. Planet Genesis will also negotiate on-line media partnerships to link clients to other web sites, as well as guide clients through media plans which include web sites. Planet Genesis' web site address is <http://www.plnetgenesis.com>.
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