ALLIED RESTRUCTURES ITS MARKETING
By Adnews Staff
Allied Domecq of Bristol, England has restructured its spirits and wine marketing operations. The move is being made to eliminate duplication of roles, cut down bureaucracy, and take the marketing function closer to individual markets around the world. As of Sept. 1, international brand marketing for major brands will be concentrated in two brand centres, one in Los Angeles and the other in Europe. The U.S. brand centre will be headed up by David Boyle, who will be responsible for Kahlua, Sauza, Canadian Club and Tia Maria. Ian Hannah will be responsible for Ballatine's Beefeater, Courvoisier, Harveys and Cockburn's in Europe. The two Brand Centres will be part of new regional executive teams handling international marketing for Allied Domecq Spirts & Wine. George McCarthy and David Scotland, who recently joined the board of Allied, will lead the regional teams in the U.S. and Europe respectively. A third team is being formed for Asia Pacific, and will report to the Asia Pacific president, who is yet to be appointed. Marketing director David McNair and Corvoisier S.A. chairman Jim Ford are leaving the company. Allied's Canadian office is in Windsor, Ont.