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Keurig breaks new campaign

Coffee maker company Keurig Canada has begun a new advertising campaign that focuses on the ease of use of its coffee brewers. Developed by Sid Lee of Montreal, the campaign consists of online video pre-roll advertising, billboards, television sponsorship, online materials and radio ads. Media for the campaign is being conducted by PHD. Keurig Canada is a subsidiary of of Keurig Green Mountain.

"We wanted to create a stronger bond with our consumers by reaching out to them in a more targeted way, especially on the web," said Caroline Losson, vice-president of marketing at Keurig Canada. "Hopefully they will enjoy this campaign as much as they enjoy their coffee."

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