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The Body Shop conducts Tinder campaign
By Adnews Staff
Personal care retail chain The Body Shop has begun an online marketing campaign called "Help Reggie Find Love" in support of a new program called Bio-Bridges. The program works to protect and restore environments which host endangered species. The campaign is being conducted by the dating mobile application Tinder. The company has created a dating profile for a Vietnamese red shanked douc monkey named Reggie. The profile provides information about the species, its habitat and the Bio-Bridges program itself. It will be supported with a in-store materials and a website at <http://www.findreggielove.ca>. In addition, each purchase made at The Body Shop from July to September will fund one square metre of rainforest.
"The Bio-Bridges program is an important component of our 'Enrich Not Exploit' commitment, the first stage in our ultimate aim to become the world's most ethical and truly sustainable global business," said Toby Milton, general manager of The Body Shop Canada. "The Tinder campaign is a fun way to reach a new audience and create awareness among Canadians about our global sustainability initiatives and show customers how they can get involved."