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Fido debuts Xtra program

Mobile communications provider Fido has begun a new promotional program for consumers using its post-paid mobile and internet services. Called "Fido Xtra," the program will offer these consumers special offers and giveaways each week through the brand's mobile application. The offers will be made in collaboration with various food, drinks, apparel and entertainment brands, including Adidas, Foodora and The Body Shop.

"At Fido, we're all about connecting our customers to the things and people they love," said Nancy Audette, vice-president of Fido Wireless. "We know our customers really value the little practical things that brighten their week and with the launch of Fido Xtra, we're giving them something extra every Thursday on top of the other great services they already enjoy."

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