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SilverBirch Hotels conducts Take the Stairs contest
By Adnews Staff
SilverBirch Hotels & Resorts has begun a contest promotion at its property the Hampton Inn by Hilton Halifax Downtown. Called "Take the Stairs," the initiative is intended to promote health awareness among the hotel's customers. Guests at the hotel who use the stairs instead of the elevator will be entered into a weekly draw for a Garmin Vivofit activity tracker. Participating consumers will receive a ballot for the draw by locating a sticker in the hotel's stairwell, which will be moved each day. The campaign will run from July 1 to August 31.
"The campaign is an innovative initiative to encourage our guests to lead a more active lifestyle," said Steve Giblin, president and CEO of SilverBirch Hotels & Resorts. "We are committed to our guests' all-round wellness and enjoyment of our hotels, and this campaign is a fun way to encourage regular exercise, while also giving guests the opportunity to win a fantastic prize."