Body Shop launches election day petition
By Rob Bale
Beauty products retailer The Body Shop Canada has begun a promotion in collaboration with charitable organization Apathy is Boring as part of its ongoing “Be Seen, Be Heard” campaign. The initiative takes the form of a petition to move federal election day to the weekend in order to increase voter access and participation, particularly among young voters. The petition can be signed at retail stores and at the brand’s website. In addition, The Body Shop will make a $30,000 donation to the charity, which works to promote youth participation in democracy. The promotion also includes the participation of a number of online influencers, including activist Kairyn Potts and scientists Kelcie Miller-Anderson and Nikita Kahpeaysewat.
“Voting is one of the most effective ways to make change happen,” said Hilary Lloyd, vice president of marketing and corporate responsibility at The Body Shop North America. “That is why The Body Shop is improving access to voting by campaigning to move federal election day to the weekend, ultimately allowing more young people to get involved in the democratic institutions that have such a large influence on their lives. We are proud to partner once again with Apathy is Boring to support their work equipping young Canadians with the resources and skills to be changemakers.”