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Tennis Canada breaks Find their Moment campaign
By Adnews Staff
Tennis Canada of Toronto has begun an advertising campaign intended to encourage participation in the sport by children. The campaign, called "Find their Moment," is intended to illustrate the "incredible moments one can experience through tennis." The initiative consists of a 30-second television commercial, supported by print and online advertising. The national campaign will run for six weeks in English and French. It also includes a website at <http://www.tenniscanada.com/thatmomentwhen>. The campaign was developed by Revolution.
"Tennis is a sport for life, and that starts with Kids Tennis, with kids picking up a racquet for the first time and feeling that sense of accomplishment as they hit the ball over the net," said Kelly Murumets, president and CEO of Tennis Canada. "With 'Find their Moment' we are hoping to show parents the positive impact tennis can have on their children in all aspects of their lives, and at the same time show kids how much fun they can have playing tennis with their friends. We hope more and more children across the country will be introduced to our wonderful sport and join the burgeoning Canadian tennis community."