Time signs representation deal with Publicitas
New York-based Time Inc. has hired Publicitas of Toronto to handle its advertising sales in Canada. Publicitas will represent approximately 30 print and digital properties from Time, except for brands belonging to the company's affluent media group, including Travel & Leisure, Food & Wine and Departures.
"We awarded our Canadian business to Publicitas because of its solid track record with some of our key brands, its talented and driven team and its deep relationships in the region," said Mark Ellis, president and COO of Time Sales and Marketing. "We conducted a thorough search for a partner to help us better extend our 'One Time Inc.' sales approach to our clients in Canada. Publicitas was the unanimous choice, and we welcome the company to the Time Inc. team. It is going to be a great asset for us."