Representation roundup
By Adnews Staff
Olive Media of Toronto has signed a representation agreement with Time Inc. to handle Canadian online advertising sales for People.com, CNNMoney.com, EW.com and SI.com. This is the first time that Time has retained an external company to represent its digital properties outside of the US. "Time Inc. and its brands are second to none in terms of international brand awareness and appeal for advertisers," said Simon Jennings, president of Olive Media. "This deal will help further position Olive Media as the place for advertisers to go when looking for best-in-class online brands in Canada."
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