Representation roundup
By Adnews Staff
The Globe and Mail has hired Publicitas to be its exclusive advertising sales representative in the United States. Publicitas will now handle ad sales in the US for The Globe's print, magazine, custom and digital properties. The company already represents the paper in Europe and Asia. "The Globe and Mail continues to innovate and extend its leadership in one of the few western markets that remains resilient to global economic issues," said Simon Taylor, CEO of the Americas and Europe at Publicitas. "The combination of one of the world's most successful and dynamic media companies and a highly educated market of discerning, affluent consumers, represents considerable opportunity to our international and US marketing partners."