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CAE introduces new brand identity

CAE, a Montreal-based company specializing in simulator technology, has undertaken a rebranding initiative. This includes a new brand identity and logo intended to reflect the company’s “vision for the future.” The new branding is intended to present CAE as a company that prepares people for critical roles, resulting in a safer world.

“CAE has been recognized globally over three-quarters of a century as an innovation leader, and in the last two decades, for expanding its critical role as our customers' partner of choice for simulation products, training services and, most recently, technology solutions,” said Marc Parent, president and CEO of CAE. “Our new logo reflects our heritage, this evolution and our bold vision for the future, which involves us leaning even deeper into technology to revolutionize the way we serve our markets. As we enter the next horizon, our new CAE brand identity and logo will illuminate our broader mission and focus on the future, which is to lead at the frontier of digital immersion with high tech training and operational support solutions to make the world a safer place.”

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