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Quebecor introduces online contextual ad system
By Adnews Staff
Quebecor Media Group of Montreal has signed an agreement with digital agency Dialekta, also based in Montreal. Quebecor will use Dialekta's system to offer the ability to display automated contextual advertising in real time on its various digital properties. Advertisers will be able to display optimized ads based on parameters such as weather, traffic or stock market data. According to the company, Quebecor is the first French-language media group to offer this service.
"This innovation, which makes it possible to automatically adapt advertising creative in real time, gives Quebecor Media Group's advertisers powerful targeting capabilities that surpass anything that existed previously," said Donald Lizotte, executive vice-president of advertising sales and marketing at Quebecor Media.