Captivate expands inventory
Toronto-based out-of-home advertising company Captivate has expanded its inventory of digital displays into 13 additional office buildings. The new properties includes five buildings in Toronto, seven in Calgary and one in Vancouver. The additions bring the company's inventory to 12,000 screens in 1,800 buildings in 25 North American markets.
"Our Canadian network is more robust than ever and we anticipate further growth in the year ahead," said Marc Kidd, chief executive officer at Captivate. "Our screens enable properties to increase tenant satisfaction and engagement with a customized mix of live news, business advice and building-specific messaging, while providing an extremely desirable audience for advertisers."