Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/35112.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m35112.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

McDonald's conducts Snow Report campaign in BC

By Adnews Staff

McDonald's Canada has begun an out-of-home campaign called the "McCafé Snow Report" in Whistler, BC aimed at skiers, snowboarders and other tourists. Developed by Cossette Vancouver, the effort consists of a billboard that uses the amount of whipped cream or foam in various McCafé beverages to represent the current snowfall levels at the closest ski hill. The billboard, which is located on Highway 99 outside the Whistler Blackcomb ski resort, is updated using real time snowfall data. The campaign will run until the end of the month.

February 16, 2016

« Back Next »

Related stories Comments