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Molson Coors hires Central Station

Molson Coors Canada has retained Central Station of Toronto to conduct a launch campaign for its new Belgian Moon brand of wheat beer. Central Station will be the strategic and creative agency of record for the brand. The assignment include creative development, promotions, social media activities, digital work, on-premise activities and sampling programs. Media planning and buying will be handled by MEC.

"Belgian Moon is an exciting new brand," said John Boniface, president of Central Station. "It has an artistry, a design sensibility and a well-crafted appeal that we know other beers are envious of. We're committed to not treating this like just another new beer. We're proud that Molson Coors is entrusting us with the launch of one of the jewels in their portfolio."

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