EYE GIVES WEB SITE A NEW LOOK
By Adnews Staff
Eye Weekly is revamping its Web site. The Toronto-based entertainment publication has hired Planet Genesis and Clickthrough, both divisions of Toronto's Genesis Media, to do the job. Planet Genesis will undertake the redesign of the site, while Clickthrough, a service that gauges traffic on Web sites, will be responsible for marketing and sales in addition to traffic measurement. Clickthrough, introduced in the summer, can measure the number of pages requested by a visitor, how many pages were successfully transferred, the average length of time spent on a particular page and which pages are the site's most popular.
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