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TYCO INTRODUCES VIDEO CAMERA FOR KIDS

U.S.-based Tyco Toys introduced its children's video camera to the North American market earlier this month. Called Tyco VideoCam, the camera plugs into the VCR or television to allow kids to videotape their family, friends and pets. There is only one button for kids to push. The camera comes with a fixed focus lense, automatic light adjustment and standard volume microphone. National TV advertising for the camera began in the fall. It was created by D'Arcy, Masius, Benton & Bowles of New York. Harrison, Young, Pesonen & Newell of Toronto handled the media buy.

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