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Postmedia continues rebranding in Saskatchewan
By Adnews Staff
Postmedia has extended its ongoing rebranding initiative to its Saskatchewan newspapers the Saskatoon StarPhoenix and Regina Leader-Post. The new designs include the print, web, tablet and smartphone versions of the properties. Like previous redesigns in the campaign, each of these elements is intended to present different kinds of content for readers in various situations. The smartphone application present short content with frequent updates. The print editions focus on analysis and local news. The websites specialize in longer content updated through the day, while the tablet versions focus on multimedia content.
"The reimagined and renamed Regina Leader-Post offers a more engaging experience for readers and a unique ability for advertisers to target their customers across four platforms," said Stephen Ripley, editor of the Leader-Post. "We are excited about being able to connect with our readers in deeper and more meaningful ways on the platform of their choice."
A localized version of the company's ongoing "At your fingertips" campaign will run in each market for three months to promote the redesigns.