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Vinci Park rebrands as Indigo
By Adnews Staff
Montreal-based parking facility company Vinci Park has rebranded itself as Indigo. As part of its rebranding effort, the company has adopted the tagline, "Making Space for the Future." The branding is intended to reflect the company's deployment of new technologies such as mobile applications for reserving a parking space, electric vehicle charging stations and bicycle parking spaces. The new branding will roll-out to the company's 600 parking locations over several weeks.
"Indigo is part of an overall approach to mobility," said Louis Jacob, executive vice-president of the company. "The current services will develop quickly to create hubs where users will not only find a suitable, accessible and safe parking space more easily, but they'll also be able to plan how they will get around more efficiently. Often, a user's first and last point of contact with an organization is its parking facility. We've built a solid reputation for high-quality customer service, development of spaces and proactive management. The user experience is reflected in the customer traffic we attract and the overall satisfaction rate with our services."