Canada Goose begins Out There campaign
Toronto-based outdoor apparel company Canada Goose has released an online video called "Out There." Directed by filmmaker Paul Haggis, the video is part of the company's first international brand campaign. It focuses on true stories of explorers and adventurers including mountain climber Laurie Skreslet, dog sled racer Lance Mackey, global traveler Karl Bushby, Arctic pilot Paddy Doyle and medivac flight nurse Marilyn Hofman. The four-minute video has been posted online at <http://www.canadagoose.com/outthere>. The overall campaign also includes out-of-home, digital, print and social media advertising in North America, Europe, Scandinavia and Greenland, as well as other markets.
"Built over the last 58 years, our story is one of wildness, independence and courage," said Dani Reiss, president and CEO of Canada Goose. "'Out There' tells the incredible true stories, our story, that inspire people to explore and embrace their innate desire for adventure. In product and in spirit, Canada Goose allows people to be free, bold and more connected to the world around us. Our mission is to free people from the cold by making the best and warmest jackets, and because of that, people can truly see the world as a playground instead of an adversary."