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Shine Influencers launches in Toronto
By Adnews Staff
Toronto-based Shine has launched a new business unit called Shine Influencers. According to the agency, it will operate as a talent management firm for bloggers and social media personalities specializing in topics such as lifestyle, fashion, parenting, health, food and travel. The agency will represent these personalities to marketers and ad agencies seeking to reach their audiences.
"Brands need to be working with influencers, and we are providing a platform that will make these collaborations seamless," said Emily Ward, co-founder of Shine Influencers. "We will be there to play the matchmaker for established programs and, where needed, to facilitate campaigns from conception to completion, providing support and guidance for both Influencers and brands or agencies. Shine Influencers' intent is to work alongside marketing agencies as a go-to resource for impactful influencer relations."