Astral Out of Home launches new transit display
By Adnews Staff
Astral Out of Home will launch a new advertising product next month called TSA Interactive. The format consists of a 22-inch touchscreen display incorporated into a conventional transit shelter poster. The company will install 10 of these screens in Toronto in high-traffic areas.
"TSA Interactive provides advertisers with new creative flexibility that is currently unmatched in the market place," said Jordana Fatsis, vice-president of sales at Astral Out of Home. "The digital screens complement the traditional static elements, bringing a new level of engagement to each campaign by allowing consumers to interact with the messaging directly."
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