Diva International hires Scratch
Diva International of Kitchener, ON has retained Toronto-based Scratch to develop a 2016 advertising campaign for its DivaCup and DivaWash feminine hygiene products. The campaign will begin early in the new year and will consist of print advertising and social media activities intended to reach a mass market.
"It's rare to see a menstrual campaign really push the creative boundaries," says Kevin Manklow, creative director at Scratch. "But that's what our team will do. The DivaCup 2016 campaign will be fun, powerful, and renewed."