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Nespresso Canada begins spring campaign
Coffee company Nespresso Canada has begun a new promotional campaign called "Spring Is Brewing." The national campaign was developed by Marketel of Montreal. It includes digital, television, point-of-sale, and transit shelter advertising. The creative depicts a springtime floral scene constructed from Nespresso coffee capsules. The effort also includes an execution in Montreal during which promotional workers on bicycles distribute daisies and coupons to pedestrians.
"The spring promotion is a very important initiative for Nespresso Canada and we wanted something that would stand out," said Laurence Corthay, vice-president of marketing at Nespresso Canada. "We were convinced and confident that Marketel would create a platform that was pleasing to both Canadian consumers and our head office in Lausanne."