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Ziff Davis signs representation deal with Ideon Media

Digital publishing company Ziff Davis has signed an advertising sales representation agreement with Ideon Media of Toronto. Ideon will be the Canadian advertising representative for the company's IGN Entertainment and AskMen properties. According to the company, the collection of lifestyle, gaming, movie, television and technology sites attract approximately 3.5 million unique visitors in Canada. Advertising options on these sites include standard banners, video pre-roll, sponsorships, branded content, site skins and mobile ad units.

"IGN and AskMen are iconic brands and well suited to the male lifestyle marketplace in Canada," said Michael Giles, vice-president of sales and business development at Ideon Media. "They have a dedicated and loyal following of users and offer some of the best content within its space globally."

Ziff Davis is a subsidiary of J2 Global.

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