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Jones Media signs representation deal with Ziff Davis
By Adnews Staff
Jones Media of Toronto has signed an advertising sales representation agreement with Ziff Davis of New York. Jones Media will be the exclusive Canadian sales representative for online publications Ziff Davis Tech, IGN and AskMen. The company will sell display and video advertising for the sites. According to the company, technology site Ziff Davis Tech attracts approximately 3.6 million unique Canadian visitors per month, while video game site IGN attracts 1.8 million and lifestyle site AskMen attracts 550,000.
"Ziff Davis is committed to building its offerings in Canada," said Vivek Shah, CEO of Ziff Davis. "While we're already number one in all three of our verticals in Canada, this partnership signals our goal of delivering exceptional results for Canadian marketers. We believe Jones Media will be critical in delivering on that promise and evangelizing our brand in the market."