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Newad to place ad displays in Cara restaurants
By Adnews Staff
Out-of-home advertising company Newad has formed an agreement with restaurant company Cara Operations. Under the terms of the agreement, during 2014 Newad will install approximately 2,000 static advertising displays and 400 digital displays in Kesley's, Montana's and Milestones restaurants nationally. According to the company, these displays will receive approximately 2.5 million impressions per week. Over the next five years, Newad will install a total of 4,000 static and 2,000 digital displays in Cara restaurants.
"We are very pleased to announce the signing of one of the biggest contracts in Newad's history on the eve of its 20-year anniversary," said Philippe Marchessault, executive vice-president of operations, development and innovation for indoor advertising at Newad. "This type of partnership is exceptional in the indoor advertising industry. It will enable advertisers to utilize a high-quality, targeted, national network that reaches millions of consumers each month. In this way, the agreement consolidates Newad's Indoor activities and is in-line with the company's business growth strategy for 2014 and 2015.