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Pattison adds digital display at Detroit-Windsor Tunnel
By Adnews Staff
Pattison Outdoor Advertising has installed a new digital billboard in Windsor, ON. The 10-foot by 35-foot display is the company's first digital board in the city. It is located at the Detroit-Windsor Tunnel and replaces five previous static billboards. Creative runs in a 60-second loop.
"Following several months of planning and negotiations, we were delighted when council unanimously approved Pattison's application to install the digital structure at the Detroit-Windsor Tunnel," said Sid Catalano, director of legislation, Pattison Outdoor. "With travel wait times as high as 45 minutes during peak hours, this is a very strategic location for advertisers. They will appreciate the dynamic, high resolution digital format for delivering their brand's voice."