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TC Media signs automotive deal with LC Media

TC Media has signed an advertising sales representation agreement with LC Media. The deal covers three automotive websites: The Car Guide, Guide de l'auto and Montrealracing.com. Guide de l'auto attracts approximately 440,000 unique visitors per month, while The Car Guide site attracts approximately 155,000 per month. In addition, TC Media will transfer the management of its own automotive site, AutoGo.ca, to LC Media.

"These three prestigious properties have outstanding reputations in the industry and set the standard for helping consumers figure out their choices before they actually decide which car they  want to buy." said Laurent Elkaim, vice-president of digital products and operations at TC Media. "This partnership expands our offering for dealers and car sellers, who can announce their inventories across our entire network, including the Web platforms of LC Media, thereby reaching a broader audience."

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