CFL signs content agreement with Whistle Sports
The Canadian Football League has formed a content and sales agreement with Whistle Sports of new York. Through this agreement, CFL athletes will appear on the Whistle Sports YouTube channel, Facebook page and other social media outlets. Whistle Sports and the CFL will jointly produce content featuring Whistle Sports personalities.
"This unique partnership will highlight our league's tremendous athletes, the passion of our fans and the excitement of our game in new ways," said Jeffrey Orridge, commissioner of the Canadian Football League. "This is a bold and transformative move in our efforts to expand the reach of the CFL to new audiences across all major platforms."