GUINNESS MOVES TO MOBILE BILLBOARDS
By Adnews Staff
Guinness Extra Stout is on the road with ads appearing on the sides of four Toronto public transit buses. The two billboards are "wrapped" around one whole side of a bus, and contain images that are photo-realistic. One ad depicts three elephants struggling to pull a bottle of Guinness. The other shows a bottle of Guinness supporting a barbell which is sagging from the weight at each end. The campaign was developed by Ammirati & Puris Ltd. of Toronto. The ads uses digital images of artwork that are transferred to self-adhesive vinyl, which can then be attached to the buses. Labatt Breweries of Canada brews Guinness in Canada.
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