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Zoom Media expands GoodLife inventory
By Adnews Staff
Zoom Media of Montreal has extended its agreement with GoodLife Fitness to include digital advertising displays in 100 additional GoodLife locations. This brings Zoom Media's inventory to 1,000 digital displays in the 330 GoodLife locations in Canada. The screens, called Zoom FitTV, display gym and health content and music videos, as well as advertising.
"This partnership allows us to share exciting and relevant content with our club members," said John Muszak, vice-president of marketing and public relations at GoodLife Fitness. "Zoom's solution enables us to communicate directly to our members with both entertainment and important club information. Zoom's turnkey approach to the digital network has allowed us to aggressively expand the communication platform to all clubs."