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Benjamin Moore hires UM
By Adnews Staff
Paint manufacturer Benjamin Moore has retained UM of Toronto as its media agency of record in Canada. UM will service the account in association with The Martin Agency of Richmond, VA. Both agencies are subsidiaries of IPG Mediabrands. The assignment includes planning, buying and digital work in English and French.
"UM has a proven track record in terms of driving brand love," said Deb Dehamilton, senior manager of media at Benjamin Moore. "We wanted an agency that could help us make a more meaningful and deeper connection with consumers. UM demonstrated that they share our passions and we're confident that they will have a positive impact on our business."
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