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Canadian Tire readies digital loyalty program

Canadian Tire will launch a new version of its loyalty program in October called "My Canadian Tire Money." The new digital system is intended to make it easier for consumers to collect and redeem the pseudo-currency. Program participants will receive it when they make purchases at Canadian Tire retail stores, gas stations and automotive service locations, or at the company's online store. It can be redeemed for merchandise or gift cards, or donated to the company's charitable organization Jumpstart.

Consumers paying for purchased with a Canadian Tire Options MasterCard at Canadian Tire stores, Mark's, Sport Chek, PartSource or L'Equipeur will receive ten times the standard amount. Participants can also receive additional offers through an online account or smartphone. The company has also released an updated version of its mobile application that can be used by consumers to manage their loyalty funds, among other actions.

"As Canada's oldest loyalty program, we know 'Canadian Tire Money' holds an extraordinary place in the hearts of Canadians," said Allan MacDonald, chief operating officer at Canadian Tire. "We're building on it by introducing another way to reward loyal customers who prefer the ease and convenience of digital currency and rewards, further improving the Canadian Tire shopping experience and ultimately helping our customers tackle the jobs and joys of everyday life in Canada. 'My Canadian Tire Money' will serve as a great complement to our existing data programs, allowing us over time to increase the relevancy of our messages, provide a more personalized and tailor-made approach and ultimately better serve our customers."

The program will launch in Nova Scotia on Oct. 10 and nationally on Oct. 28. The company's longstanding paper version of its "money" will also remain in use.

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