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Bic sends more work to Strategic Objectives

Bic Canada has assigned Strategic Objectives of Toronto public relations support for the Canadian launch of a new brand called Bic Kids, a collection of writing products designed for children. The campaign will work to introduce teachers and parents of young children to the product line, and to highlight the importance of learning handwriting. The initiative will include traditional PR, media relations, blogger relations, social media activities and experiential activities. Strategic Objectives has been the public relations agency of record for Bic Canada for five years.

"Strategic Objectives has continuously provided outstanding PR programs for our Bic brands based on strategic insights and the creativity needed to differentiate our products," said Brian Benison, national marketing manager at Bic. "The agency has an impressive history of bringing brands to life through PR, and unparalleled experience in marketing both consumer products and educational services."

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