Crohn's and Colitis Canada hires Media Profile
By Adnews Staff
National non-profit organization Crohn's and Colitis Canada has retained Media Profile of Toronto as its public relations agency of record. The assignment includes ongoing public relations efforts and the launch of a new fundraising campaign. Media Profile won the account in a request-for-proposals process involving an unknown number of firms.
"The team at Media Profile impressed us with their knowledge of the non-profit world and health communications," said Jeff Livingston, manager of brand marketing and communications at Crohn's and Colitis Canada. "However, it was their creativity that really solidified the selection for us. With one project already complete, Media Profile has already demonstrated their capabilities for delivering the incredible work and results presented during the RFP process."