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Dove begins search for 50 Canadian women

By Adnews Staff

Unilever Canada has begun a search for 50 Canadian women to participate in a new advertising campaign for its Dove brand of personal care products. The effort is a continuation of the brand's "Campaign for Real Beauty" initiative, originally launched in 2004. Women over the age of 30 who have birthdays in September or October can apply online at <http://www.dovebeautifulage.ca> until May 30. The new advertising will be released in the fall. No other details are available at this time.

"We're very excited to give real Canadian women an opportunity to be part of a campaign that celebrates beauty of all ages," said Sharon MacLeod, vice-president of Unilever North America Personal Care.

May 6, 2014

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