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Muskoka Brewery hires Strategic Objectives

Muskoka Brewery of Bracebridge, ON has retained Toronto-based Strategic Objectives as its public relations agency of record. The assignment also includes social media activities, media relations and special events. The agency will represent Muskoka's full product line, which includes Craft Lager, Cream Ale, Mad Tom, Twice as Mad and seasonal products. Strategic Objectives' first work for the client was the launch of a new ale called Detour.

"Strategic Objectives is the perfect fit for Muskoka Brewery," said Michelle Faris, marketing vice-president at Muskoka Brewery. "Muskoka brews beers that are unique and innovative. Strategic has a long track record for creating PR programming for beverage alcohol that really cuts through the clutter, so it made perfect sense to partner together. We're delighted to tap into their creativity and beer experience to take Muskoka to a new high level of awareness and engagement."

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