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Digifest hires Strategic Objectives
By Adnews Staff
George Brown College of Toronto has retained Strategic Objectives, also based in Toronto, to conduct public relations for its upcoming Digifest event. The annual digital culture festival will next take place in Toronto from May 8 to 10. It will feature talks from technology specialists from industry and academia, as well as exhibitions and demonstrations. Strategic Objectives will work to promote this year's event theme of "Digital Urbanism."
"Strategic Objectives has the track record, digital prowess and proven industry insights to serve as our perfect PR partner for Digifest," said Luigi Ferrara, dean of arts and design at George Brown College. "They are media relations experts and the ideal agency to spread the word of Digifest's great innovations."