Bell Media releases Autofocus.ca application
Bell Media has released a new mobile applications for its Autofocus.ca property. The application, available only for Apple devices, is intended as a companion to the automotive website. The program offers assistance, in English or French, to consumers who are researching or purchasing vehicles. Users can also import their personalized data from the website to the application to continue previous research.
The application includes a Purchase Advisor that guides a user through topics such as setting a budget, assessing needs and effective researching. The Vehicle Research section allows users to search cars by make, category or lifestyle type. A geo-location feature can suggest nearby dealerships. The application also offers content from Autofocus.ca such as feature articles, news, photographs and videos.