ORTHO LAUNCHES TOLL-FREE INFO LINE
By Adnews Staff
Ortho Pharmaceutical of Toronto is trying to dispel the myths about oral contraceptives. The company launched a national print campaign last week for its ORTHOCARE Advantage program, which was introduced in September. The program includes a 1-888 information line that lets callers get answers about womens' health issues. Callers are also given the option of receiving additional information by mail. Anderson Advertising of Toronto created the campaign. Hughes Rapp Collins of Toronto created the program and scripting. TransActive Communications of Toronto developed the software including the 1-888 services.
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