SHOW BRINGS SKIING AND SHOWBOARDING TOGETHER
By Adnews Staff
Ranscombe & Co. of Toronto launched a campaign this week to promote the Toronto Ski and Snowboard Show. The campaign uses print, radio and TV in the Toronto area using a tongue-in-cheek attitude. The show is hosted by Canadian National Sportsmans' Shows of Toronto and will run from Oct. 17 to 20. This is the first time the two sports have been brought together in one show. Canadian National did so because it believes snowboarding is more than just a fad. Ranscombe was given the Canadian National business in August.
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