KEDEY SET TO LAUNCH RETAIL COUNCIL CAMPAIGN
By Adnews Staff
Sandy Kedey and Associates is preparing a mid-October campaign for the Retail Council of Canada's November conference. The two-day conference, will take place November 20th and 21st, will focus on changing the traditional retail mindset. The Kedey campaign will include print ads in The Globe and Mail, Toronto Sun and Strategy Magazine, supplemented by direct mail. The ads will run until mid-November in the Toronto market area, which is the site of the conference. Kedey strategic planning and client services director Brent Nelson told Adnews the campaign will focus on in-your-face truisms about how the retail industry has changed. Kedey won the Retail Council contract this past summer.
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