FCB SNAGS TAMBRANDS BUSINESS
By Adnews Staff
Tambrands of White Plains, New York has given its $65 million(US) worldwide account to Foote, Cone & Belding of Chicago. The move gives the Canadian media buying portion of the business to FCB's Toronto office. In an earlier interview, company spokesperson Janey Loyd told Adnews that the Canadian office of the agency chosen would handle media buying in Canada, while creative would come from the U.S. BBDO Worldwide of New York had the account since 1993. The agency was asked to participate in the two month review, which also included McCann-Erickson Worldwide of New York. Tambrands makes Tampax tampons.
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