Pattison Outdoor Advertising adds four displays in Montreal
By Adnews Staff
Pattison Outdoor Advertising has installed four new large-format digital billboards in downtown Montreal. Each display measures 10-feet by 20-feet in size. Two of the boards are located at the intersection of Boul. De Maisonneuve West and de la Montagne Street, a third is at the intersection of Boul. René-Lévesque East and Avenue De Lorimier, while the fourth is at the corner of McGill Street and St-Maurice. According to the company, the locations are intended to reach tourists and businesspeople.
"The introduction of these new ultramodern digital products in the heart of Montreal demonstrates Pattison's commitment to providing advertisers the ability to precisely target audiences in engaging environments," said Dominic Loporcaro, vice-president and eastern region general manager at Pattison. "We are innovators in digital out-of-home, and these products will enable us to allow our clients to better communicate with consumers."