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Old Navy readies Overnight Millionaire promotion
By Adnews Staff
Fashion retail chain Old Navy will conduct a contest promotion called "Overnight Millionaire" in Canada and the United States on Nov. 29. On that day, the first 500 consumers to enter each Old Navy store in North America will be entered into a draw for $1 million. Stores will open early at 7 a.m., except in Quebec where they will open at 8 a.m. The contest is intended to promote the chain's Black Friday sales event.
"This year, we're adding to the anticipation and excitement around Black Friday shopping with a sweepstakes that could change an Old Navy's shopper's life overnight," said Stefan Larsson, global president of Old Navy. "The 'Overnight Millionaire' promotion, coupled with our best sale of the year, is a uniquely Old Navy way to surprise our fans as they begin the holiday shopping season."
Old Navy is a division of San Francisco-based Gap Inc.